VR development company The Wild and VIVE recently worked with adidas to revolutionize their workflow process through VR technology. For adidas, a very simplified version of a workflow for a new product might look like this: Product idea > product design > marketing narrative > product creation > advertisement > release.
"Our survey of the existing literature determined that new methods and metrics are essential to ensure that future basic and applied research can efficiently and accurately assess performance differences between immersive technologies and traditional 2-D systems," said Dr. Mark Dennison, research psychologist in ARL's Battlefield Information Processing Branch stationed at ARL West in Playa Vista, California.
Not as a user of AltspaceVR’s service — I have to admit I’ve only tried it for minutes at a time at trade shows or conferences — but as someone who was, albeit tangentially, involved with the company and the people working there.
In a Medium article called “Collaborative Structure Based Drug Design in Virtual Reality”, Nanome’s CEO, Steve McCloskey says, “As we enter increasingly difficult battles with superbugs, genetic diseases, and airborne viruses, we need to work together to understand and fight back with modern technologies.
Earlier this month, HTC Vive announced that they joined in a hardware partnership with 15 businesses. These startups will work out of Vive’s global offices and will focus on “building enterprise solutions such as training simulators, location-based entertainment models, and data visualization tools”, Vive said in a statement.
HTC Vive also announced that they’d be “including a new platform, new hardware, and new software available specifically for commercial use.” The VR headset manufacturer, who recently released the Vive Pro, says that “This launch reinforces Vive’s increased commitment to bringing best-in-class design and software expertise—paired with the world’s best VR hardware—to businesses of all sizes.”
Brian Mrezar, a teacher at Halifax Central Junior High, says VR could open up many opportunities for learning due to its ability to put students in situations that they may not have been possible in the past.
Now that VR headsets, Microsoft HoloLens, smart glasses from vendors such as Vuzix, and AR support in phones and tablets are making AR/VR hardware more widely available, augmented and virtual reality are primed for enterprise projects aimed at improving productivity, collaboration and customer support.
The tech industry is on the brink of moving from mobile to immersive computing, according to the World Economic Forum, in this new era, immersive technologies will change the way companies communicate, collaborate and get work done.