Xbox Scarlett VR teased, would compete against PSVR 2.0

Xbox Scarlett VR teased, would compete against PSVR 2.0

Microsoft is still baking its next-gen Xbox Scarlett console, something that should be seeing developer kits in developers' hands by now, but now we are being presented with a new patent that suggests a new VR device that looks very interesting.

Apple’s Mixed Reality Headset Features Advanced RGB-D Sensors In New Patent

Apple’s Mixed Reality Headset Features Advanced RGB-D Sensors In New Patent

According to a patent published by the U.S. Patent and Trademark Office, Apple plans to use RGB depth sensors to allow future headsets to produce accurate 3D models of real-life scenes.

Why Virtual Reality Matters To Experiential Marketing [Infographic]

Why Virtual Reality Matters To Experiential Marketing [Infographic]

With 75% of leading brands now making use of VR in their marketing strategies, virtual reality is beginning to have a big impact on consumers.VR has a significant impact on branded experiences but still has to provide value to your campaign as a whole and not distract from your actual marketing message.