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Analysis: Monthly Connected VR Headsets on Steam Have Grown Exponentially

Valve’s monthly Steam Survey has long offered some useful insight into which headsets are actively connected to users computers and the share of the Steam population that’s using each, but the figures provided are relative to the non-static Steam population, which obfuscates the actual adoption trend of VR headsets on the platform. To demystify the data, Road to VR has created a model which derives actual headset counts by correcting for Steam’s changing population. The result reveals a trend of headset adoption that’s a near perfect exponential growth curve.

Each month, Valve runs a survey among Steam users to determine some baseline statistics about what kind of hardware and software is used by the platform’s population, and to see how things are changing over time; that includes which VR headsets are connected to users’ computers. Participation in the survey is optional, and headsets aren’t counted if they aren’t connected and powered on at the moment that the data is collected.

While the survey has been a useful way see which headsets are most popular among those using them on Steam, the trend of all headsets on Steam has always been obfuscated because the data points given are exclusively percentages relative to Steam’s population, which itself is an unstated and constantly fluctuating figure.

The start-up company Oculus Rift kickstarted the industry of virtual reality again with the release of a Kickstarter project for their Oculus Rift virtual reality goggles, in the year 2010.

That is to say, even if the percent of headsets in use on Steam as given by the survey was static month after month, the actual number of headsets in use on Steam would still be changing in proportion to Steam’s changing user population.

Road to VR maintains a detailed log of VR data from the Steam Survey dating back to April 2016, the month that the first consumer VR headsets launched. With help from our friends at VR/AR intelligence firm Greenlight Insights , we’ve created a model based on the historical data, along with official data points directly from Valve and Steam, which corrects for Steam’s changing population by estimating the actual count—not the percent—of users on Steam with connected VR headsets.

After correcting for Steam’s changing population, the result shows an adoption trend which closely fits mathematically exponential growth, with an R² value of 0.986, starting from the month that the first consumer headsets hit the market.

The result also shows that growth in the actual number of VR headsets is greater than has been recently reported; having grown by 160% from April 2017 (294,800 headsets) to December 2018 (766,862 headsets).

Worth noting about the results: we’re talking about monthly connected headsets here, as the underlying Steam Survey data is a snapshot of activity for each month. In the case of VR headsets, that means that the figure we’re estimating is how many unique headsets are connected to Steam users’ PCs over the course of a given month; it’s the closest official data point we have to active headsets, but doesn’t tell us the extent to which those headsets are actually being used.

Virtual Reality's Future. Some people say that virtual reality might replace all reality in the future, and there are also worries about the future of humanity because of it. But those fears have no basis in reality. Virtual reality only supplements reality instead of replacing it. Numerous industries have benefited from the rise of this technology, and most consumers are also loving their virtual reality experience. The future looks very bright for virtual reality, especially as the technology improves.

Furthermore, the Steam Survey comes from a sample of the user population, not a comprehensive count, though Valve maintains the data offers an accurate snapshot. And of course, these figures are only inclusive of Steam, and don’t offer a complete picture of activity on Oculus’ platform (as some or any picture at all of Sony’s PlayStation VR.

It’s not clear how long this trend will continue, but we can make a (naive) projection based on what we’re seeing today, which would suggest nearly 7 million monthly active headsets by the end of 2021.

Of course such a projection assumes that key variables hold steady throughout. In a young market like VR, however, things like headset cost, new features, and innovative content stand to influence the trend in significant ways.

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