For one thing, it’s huge. There are expected to be over 2,000 attendees, over 100 exhibitors, over 100 sessions, and over 125 speakers. Forbes calls it “XR’s most essential conference.”
If that wasn’t enough, those exhibitors and speakers aren’t just anybody. We can’t introduce you to all of the speakers, but let’s look at the featured ones.Urho Konttori is the founder and CEO of Varjo Technologies. The Finnish XR technology company claims to make the world’s only human-eye resolution VR headset. In the “Test Drive with Volvo and Varjo” talk, he will be, together with Volvo’s Casper Wickman, talk about their latest project – driving a real car on the road with Varjo’s XR-1 headset.
Director of Immersive Technology at Deutsche Telekom, Terry Schussler, will be speaking about XR adoption in the world of 5G . Maite Labat is the Director of the Digital and Audiovisual Production Department at the world-renowned Louvre Museum. She will be giving a talk titled “Mona Lisa: Beyond the Glass.”Erkut Ekinci, Head of Information technologies at Hugo Boss, will be giving a talk about the ways AR technology is transforming the textile industry. Coordinator of the Center of Competence for AR and VR at Audi AG, Jan Pflüger, will be a part of a panel discussion “XR Goes Mobile – from Content to Deployment.” Comprised of experts from different areas, the panel will demonstrate the potential of XR for business applications and the ways services reach the mobile customer. Featured XR technology companies include Oculus, Google, Facebook, HTC, and Qualcomm.
Talks and Exhibitors
With over 100 talks, we can’t go into all of them here. However, talks cover exciting trends including XR security and XR in marketing , industry, and culture. Talks will also discuss the future of XR technology including new use cases, new adopters, and how XR will work with other technologies like 5G internet and machine learning.
We don’t know yet exactly what the exhibitors have in store. However, with over sixty exhibitors, there’s bound to be a lot to see. Bosch, LITHO , Lenovo, and ThirdEye are particularly promising exhibitors.
The Stuntmaster and the Cybermaxx. The 1990s were huge for the development of VR, even though the devices didn’t truly capture the market the way they did now. However, they were nonetheless extremely immersive for the time. Two of the most notable head mounted displays are definitely the Cybermaxx by Victormaxx and the Stuntmaster. They basically had an LCD screen embedded in a visor, that had a head tracking system, colorful stereoscopic 3D with a price tag that was a bit below $1000. Both devices also had huge support from games on both console and PC, but they didn’t achieve the huge success the industry needed.
The Conference Experience
Perhaps the biggest reason to be excited about an XR technology conference like AWE can’t be compartmentalized into an article. It’s about all of these people coming together in one place. The exhibitors, the speakers, and everyone who attends.
The idea of computer technology started, for many people, with visions of a programmer alone in their room. The startup age has transformed it into the vision of small teams working together in open offices. This view, while a step in the right direction, is still incomplete.
Only so much innovation can happen in isolation. The changes that create the future happen at events like AWE. Events at which consumers, producers, vendors, and investors gather together in the same space to discuss their ideas and passions.