Daily active users and monthly active users during the December quarter exactly matched expectations, each jumping 1.8 percent quarter over quarter, and 8.6 percent year over year. The increases represent slower growth than in recent quarters, but still indicate that the company's data scandals and public privacy disclosures haven't dinged engagement too drastically.
Daily active users grew in every geographic area, reversing a downward trend in Europe and a plateau in North America. Monthly active users stayed flat in North America, but jumped in every other region — posting particularly strong growth in Asia-Pacific.
(This was the same API, by the way, that Cambridge Analytica used to illicitly obtain personal information about 87 million people.) The API had been created in response to public pressure on Facebook to share more of its data with outside developers, but enough developers behaved badly enough that shutting down the API was widely seen as a good thing.
Facebook with soon stop reporting user metrics for the core Facebook platform, Chief Financial Officer David Wehner said on the company's earnings call. Instead the company will start reporting "family metrics."
"We believe these numbers better reflect the size of our community and the fact that many people are using more than one of our services," Wehner said. "For the time being we will continue to disclose both set of numbers, but over time we expect family metrics will play the primary role in how we talk about our company and we will eventually phase out Facebook-only community metrics."
Virtual Reality Conventions Are A Hit. Among the biggest reasons behind the rising popularity of virtual reality are the tech conventions. These are the venues where people might first learn about virtual reality and where the first time users experience it as well. The others go to not miss out on the latest. Some of the conventions are becoming really popular and ticket prices are skyrocketing. Companies that produce virtual reality headsets are using the conventions to build some hype for their upcoming products for users.
That makes some sense for Facebook, given the impressive reach of WhatsApp and Instagram compared with Facebook's core platform. But it's a change not unlike the reporting structure shake-up at Apple that shook investors.
Facebook and CEO Mark Zuckerberg have been drilling down on the company's Stories feature, a Snapchat-like sharing option for temporary photos and videos. Last quarter, Zuckerberg said Stories would become "a bigger medium than Feed has been," and said users across the Facebook family of apps — including WhatsApp and Instagram — post more than 1 billion Stories per day.
Zuckerberg said on the company's earnings call Wednesday that Instagram sees 500 million daily active users in its Stories feature alone, and that Facebook's family of apps sees 2.7 billion monthly active users globally, up from 2.6 billion last quarter.
Chief Operating Officer Sheryl Sandberg said Facebook counts more than 7 million active advertisers.