"Since its launch in 2017, Fitbit Labs has developed and tested potential Fitbit features through a variety of experimental apps and clock faces designed to motivate users and help drive behavior change," Fitbit told us in a statement. "Apps and clock faces from Fitbit Labs are designed to be available for a limited time to help us gain valuable feedback and insights for developing future features that enhance our user experience."Most of the apps being killed off launched late 2017, to coincide with the arrival of the Fitbit Ionic, while New Parent launched in time for the Versa smartwatch in March 2018.
In fairness, Fitbit has, in the past, been open about the possibility that some of these experiments could fail. In a blog post from December 2017, the company spoke quite candidly about Labs and noted that some apps could be discontinued if they weren't a success.
The news comes just days after Apple announced it will launch a standalone App Store for its Watch - a move we've interrogated on the basis that we've seen several major apps remove Apple Watch support, which again asks the big question here: are apps really that vital for smartwatches?
Google Is Going In VR. Google has fully embraced the virtual reality experience and it is dedicating a lot of resources to it. In fact, Google Cardboard was once considered to be a side project for the company before it became a hit. Some people say that Google Maps' street view, which launched in 2007, was an early example of virtual reality. In recent years, Google hired a lot of people specifically for virtual reality and they are researching all aspects of it.