In addition to staying home with on premise systems or moving to the cloud with discrete solutions like CRM, enterprises that have historically developed a significant amount of their software have discovered numerous middle positions.
Today, there's enough technology available for vendors on both sides of the divide to meet customers and users where they are while remaining true to the direction of moving to the cloud.
New From OracleYesterday Oracle announced some new offerings that crowd into the middle space and make some form of moving to the cloud attractive for enterprises that had continued biding their time waiting for solutions that fit their needs.
As with every creation in the universe, there has to be a humble beginning for everything and VR technology was no exception. Although it’s hard to pinpoint the father of this amazing technology, history suggests that it could have been the innovation of not one but five key individuals. First, Morton Heilig for giving users the very first interactive film experience which can be take the credit as the beginning of 3D content. Then, there’s Jaron Lanier, the first person to credit the term “Virtual Reality”; Douglas Engelbart, who invented the computer mouse and laid the foundation for the modern user interface; Ivan Sutherland, inventor of the first head mounted display (HMD); and Myron Krueger, a computer graphics and audio wiz.
Oracle's new offerings, really packaging of existing recent high-performance products for the enterprise market, enable these companies to continue running their data and datacenters on premise while still benefitting from gains made by its autonomous database like eliminating most forms of routine maintenance and operations activities.One important aspect of Oracle's high-performance environment has been its reliance on hardware, specifically its Exadata appliance, to make its database operations the fastest in the world.
Oracle's Customer Transition Challenge
Earlier announcements have made the combination of database and Exadata available over the cloud from Oracle's own datacenters, the latest announcements now put all of the technology into the private datacenter.The solution, Oracle Autonomous Database on Exadata [email protected], is delivered as a cloud service providing Oracle support for all components, thereby offloading those chores from the client company.
At the same time, Oracle has also introduced Oracle Dedicated Region [email protected], which it says is the industry's first fully-managed cloud region that brings all of Oracle's second-generation cloud services, including Autonomous Database, Autonomous Linux, and Oracle SaaS applications, to customer datacenters, starting at $500K a month.
If that sounds redundant it might be -- at least in the Autonomous database provision. But the key issue is providing Oracle SaaS applications, of which there are many, to the datacenters.
Virtual Reality Doesn’t Have to be Expensive. The idea that virtual reality is expensive to produce comes up over and over from businesses interested in creating an experience. The truth is although virtual reality can be expensive, it isn’t always expensive. Like most things, virtual reality’s price greatly depends on the scope of the project. Companies can spend hundreds of thousands of dollars investing in the technology. However, other companies like YouVisit can create the same type of experience with costs ranging in the low to mid five figures.
For many years Oracle has strived to get its customers to commit to making it a single, or at least primary supplier. But the reality has always been that other vendors could offer things that Oracle couldn't, so the effort would not often work out with the result that customers have often resorted to deploying several databases.
Lately though, those additional databases have not always been Oracle's and competition from database and infrastructure upstarts like Amazon or long-term competitor Microsoft has increased. So, Oracle has been motivated to offer these hybrid products at least in part as competitive moves. But it's likely that another announcement, Oracle Autonomous Data Guard, which delivers an autonomously managed high availability and disaster recovery solution protecting against database and site failures, will change some minds about moving to the cloud in general.
By adopting global data distribution, while also establishing contingency plans that ensure low latency, horizontal scalability and compliance with data governance regulations, retailers can confidently defend their most critical business assets against infrastructure failures and realistically take advantage of all the benefits cloud technology has to offer.
Oracle Autonomous Data Guard provides for near zero data loss in the event of a catastrophic failure and it may be one reason that companies like Crédit Agricole CIB, the Corporate and Investment Banking arm of the Crédit Agricole Group, and Entel, a leading telco with operations in Chile and Peru, are already onboard.
Samsung Is Going All In. Samsung is one of the leading companies in the virtual reality space. Years of research into virtual reality are finally paying off for the company. At virtual reality conventions, Samsung's products are often regarded as one of the most popular, based on feedback from attendees. Currently, the Samsung Gear VR is the most popular virtual reality headset on the market. Things in the market might change in a few years, but for now Samsung is in the lead.
At this time in most markets, vendors have gone about as far as possible to distinguish their products and now look to providing exceptional service as differentiators. For several years already, Oracle has been adding service through automation to its database, thus enabling customers to significantly reduce their costs associated with operation and maintenance.
Among the highlights of Amazon Web Services re:Invent, ongoing in Las Vegas through Dec. 9, are three Tuesday announcements that strengthen its presence in the enterprise hybrid IT infrastructure market: AWS is teaming with Verizon to deliver 5G edge cloud computing; The first AWS Local Zone is located in Los Angeles; and AWS Outposts are generally available.
All of this is important for differentiation, but it's also critical for taking any market to its next phase. In this case, data and databases have grown to be so important that they can't be allowed to go down. We've seen other industries go that route; for example, electricity, telephone and cable, to name a few. At the same time, they become commodities.
In the last 20 to 30 years we've seen cloud computing commoditize IT. Today we're watching cloud technology being commoditized and becoming a utility just like electricity and all the others. In this context Oracle's announcements continue the commoditization trend as it races toward producing what will look like an information utility.
It Enhances The Gaming Experience. It is difficult to talk about virtual reality without discussing the use of video game technology in it. The gaming world has fully embraced virtual reality and all of its elements. There are now some games that are designed specifically for virtual reality. In some of these cases, gaming companies would produce special props that gamers can use along with their virtual reality headset. For some gamers, virtual reality has enhanced their love of playing.