Infinadeck wants to put its Ready Player One tech in your home

Infinadeck wants to put its Ready Player One tech in your home

Infinideck, the company that built the omnidirectional treadmill used in Ready Player One is adapting its technology for consumers.The company developed its omnidirectional treadmill technology several years ago, but it never came to consumer markets.

TikTok Enlists Oracle to Evade Trump's Executive Order

TikTok Enlists Oracle to Evade Trump's Executive Order

The plan submitted by ByteDance, which owns TikTok, calls for the company to enlist Oracle as a "trusted technology provider" in order to address national security concerns raised about the video-sharing software by the Trump administration.

Latest Shopping Trends Emphasize Need for Retail Marketing Foresight

Latest Shopping Trends Emphasize Need for Retail Marketing Foresight

With order online and pick up in-store options gaining importance during the pandemic, it is pivotal for retailers to have a strong omnichannel strategy with a single view of inventory in order to capitalize on changing consumer shopping trends and prepare for the earlier shopping season," explained Sularia.

Panic Buying Sparks New E-Tail Strategies

Panic Buying Sparks New E-Tail Strategies

Scrum50 recently teamed up with and snack company Mondelēz in a presentation sponsored by Salsify in a Digital Virtual Shelf Summit that discussed new trends in e-commerce bundling and how brands can make strategic changes today that will continue to capture new customers tomorrow.

Fitness Products Shatter Online Sales Records During Lockdown

Fitness Products Shatter Online Sales Records During Lockdown

Digital at-home exercise sessions and sales of home exercise and health equipment purchased online are fueling new consumer trends that could permanently supplant old shopping routines.The consumer trend for buying athletic equipment online for home use is not showing signs of abating, according to ACI's sales analysis.

Pico Becomes Last One Standing in Enterprise 3DoF

Pico Becomes Last One Standing in Enterprise 3DoF

In June, Oculus announced that it would no longer carry Go. As if in response, Pico announced the addition of new headsets in its G2 4K line – cornering the market on industry 3DoF.

‘Ready Player One’ Book Sequel Coming November 24th

‘Ready Player One’ Book Sequel Coming November 24th

Ernest Cline’s breakout novel Ready Player One is getting a sequel on November 24th, which is slated to delve back into the massive multiplayer VR world of the OASIS.Released in 2011, Ready Player One casts a dim vision of the year 2044.

Continue selling Rift (CV1) cables

Continue selling Rift (CV1) cables

Rift CV1 owners are concerned at the recent decision to stop selling the Rift CV1 accessories only 6 months after the sale of the last headset.A survey of 250 Oculus users seems to suggest that most Rift owners expect to get approximately 4-5 years from their headset.

VR Solution for Telehealth Offered Through Pico and XRHealth Partnership

VR Solution for Telehealth Offered Through Pico and XRHealth Partnership

“We’ve been positioning ourselves with XRHealth for a couple of years,” Pico Sales and Partnerships Director, Will Winston, said in a phone interview.Winston and Orr both said that the headset’s comfort, hygiene, and ease of use made it perfect for telehealth VR solutions, particularly in cases in which that was all users wanted a headset for.

Magic Leap reportedly laying off 1,000 employees and dropping consumer business

Magic Leap reportedly laying off 1,000 employees and dropping consumer business

Mixed reality company Magic Leap is reportedly laying off around 1,000 employees and abandoning its focus on consumer headsets.The company tweaked its headset name last year to appeal more to business customers, and since the pandemic began, it’s promoted the roughly $2,300 Magic Leap One as a tool for remote work.

VPN, Ad Blocker Provider Caught With Hand in the Data Jar

VPN, Ad Blocker Provider Caught With Hand in the Data Jar

Sensor Tower's data collection methods were not ethical, said Paul Bischoff, privacy advocate at Comparitech, a reviews, advice and information website for consumer security products.

Consumers Like Augmented Reality More Than They Know

Consumers Like Augmented Reality More Than They Know

We found that only 12 percent of heads of U.S. broadband households considered themselves to be "familiar" with any one tested augmented reality device or technology.

COPRA May Be Coming, and It's Not Too Soon to Prepare

COPRA May Be Coming, and It's Not Too Soon to Prepare

A confluence of unlikely events makes it more likely than ever that Congress actually will pass PDS legislation introduced at the end of November as the Consumer Online Privacy Rights Act (COPRA).

The Two Faces of Open Source: ECT News Roundtable, Episode 5

The Two Faces of Open Source: ECT News Roundtable, Episode 5

"Considering the degree to which bigger tech companies with traditionally proprietary models are incorporating open source projects, the FOSS community looks to be on course for a schism," warned Jonathan Terrasi.

Few Households Have Taken the Gigabit Broadband Leap

Few Households Have Taken the Gigabit Broadband Leap

Increasing numbers of connected devices in the home and greater consumption of streaming media are driving consumer demand for faster broadband speeds.Multi-Person/User Households: Gigabit-speed services allow consumers to have dozens of concurrent high-speed sessions among connected devices within the home.

Valve is 'absolutely not' making Left 4 Dead 3, for VR or anything else

Valve is 'absolutely not' making Left 4 Dead 3, for VR or anything else

The klaxons sounded earlier today when HTC China president Alvin Wang Graylin shared a few slides from his recent talk on the future of VR, including one that said, "Valve HL Alyx/LFD3 will drive consumer and AAA studio interest."

The Rise of D2C

The Rise of D2C

One of the keys to D2C success is maintaining a sense of relevance with consumers, "not just in outbound marketing campaigns, but also with customer experience interactions -- and in digital advertising to both existing customers and prospects," said Artun.

Lost at CES

Lost at CES

"This year's CES is expected to attract more than 170,000 attendees with an estimated total economic impact of (US)$283.3 million," said Lori Nelson-Kraft, senior vice president of communication and government affairs for the Las Vegas Convention and Visitors authority.

EU Digital Czar to Probe Facebook's and Google's Data Wrangling

EU Digital Czar to Probe Facebook's and Google's Data Wrangling

"I don't know if there is an anti-American bias in the investigations, but the regulators seem to target the most successful Internet companies, and there is a strong correlation there with U.S. businesses," Castro observed.

Your Smart TV Could Give Hackers a Window on Your World

Your Smart TV Could Give Hackers a Window on Your World

In addition, a smart TV could be a gateway to a home network, allowing hackers to gain personal information from the set or from other Internet of Things devices.

Sony’s New Gesture-Based VR/AR UI Supports Microsoft and Nintendo Devices

Sony’s New Gesture-Based VR/AR UI Supports Microsoft and Nintendo Devices

On December 26, 2019, Sony Interactive Entertainment filed a patent for “GESTURE-BASED USER INTERFACE FOR AR AND VR WITH GAZE TRIGGER.” The patent reveals the company’s efforts to create a user-interface for VR/AR gaming devices as well as other consumer electronics.

Opinion: VR can be the answer to many problems – but the devil is in the detail

Opinion: VR can be the answer to many problems – but the devil is in the detail

Nicholas Napp is steering committee member of the IEEE Digital Reality Initiative and founder of Xmark Labs.As a co-founder of Xmark Labs, Nicholas is focused on the role of Virtual & Augmented Reality and Blockchain technologies in enterprise digital transformation.

XR Industry Insight Report 2019-2020 Released, Featuring Oculus Rift, HTC Vive, Intel, Nvidia and More

XR Industry Insight Report 2019-2020 Released, Featuring Oculus Rift, HTC Vive, Intel, Nvidia and More

LONDON, September 15, 2019 — VR Intelligence, a leader in senior level conferences and content for the extended reality (XR) industry, announced today the release of the XR Industry Insight Report 2019-2020.

The VRGO Mini Might be the Most Elegant Way to Move Around in VR Yet

The VRGO Mini Might be the Most Elegant Way to Move Around in VR Yet

Image: VRGO Moving your virtual body around has been quite a problem to solve when it comes to consumer VR.It’s called the VRGO Mini and it’s the product of a Kickstarter project.We’ll be looking forward to the first butts-on impression of the Mini.

HTC Vive, GE, Paramount, ExxonMobil and More Set to Join World’s Premier Extended Reality Event

HTC Vive, GE, Paramount, ExxonMobil and More Set to Join World’s Premier Extended Reality Event

VR Intelligence have now released the brochure for the VRX Conference & Expo 2019, detailing this year’s focus on customer-centricity to drive consumer and enterprise adoption.With the agenda taking its final shape, VR Intelligence have released the event brochure, containing new details on what attendees can expect to find in San Francisco.

HTC To Reveal Vive Cosmos Info Next Week, Image Reveals Headphones

HTC To Reveal Vive Cosmos Info Next Week, Image Reveals Headphones

A tweet just sent out from the HTC Vive account says that the story of Cosmos and details on its availability and release date will be revealed next week. Stay tuned to our social media next week for the story of COSMOS, availability & release date information.

Leveraging the Tools That Fuel E-Commerce Growth

Leveraging the Tools That Fuel E-Commerce Growth

These include artificial intelligence-driven personalized experiences, augmented reality try-it-out tools, and last mile delivery innovations. Rather than taking on the responsibility of developing AI-driven data analysis, cognitive chatbots, or virtual reality technologies to drive business growth, e-commerce companies should turn to experienced yet cost-effective partners.

Online Shopping Gets Real: The Rise of Interactive Product Visualization

Online Shopping Gets Real: The Rise of Interactive Product Visualization

"Interactive 3D product experiences provide consumers with the freedom to explore products online as though they were in a store, while getting direct access to enriched content and customization capabilities," said Aurélien Vaysset, CEO of Emersya.

When Brands Should use AR, VR and MR

When Brands Should use AR, VR and MR

Finally, mixed reality, the newest of the realities, is known as the “merging of the physical world and the virtual world, creating an environment where real-life items and holographic items coexist, in the same space and at the same time.” Although all three of these technologies are vastly different, it is easy to see how companies can use the wrong technology when trying to reach consumers.

AI Raises the Bar for Home Network Security

AI Raises the Bar for Home Network Security

These robust emerging solutions for the connected home apply machine learning technology to identify devices on the home network, detect anomalous endpoint behavior, monitor and detect incoming threats, identify unreliable phishing websites, and enable more robust digital parenting.