Call of the Wild: the Ultimate VR Live Music Birthday BashAs for the timing of the event, it will take place on July 12, the 8-year anniversary of Monstercat. For the electronic music label, this one of a kind birthday celebration is completely in line with its mission. From the beginning, Monstercat avoided the traditional music publishing channels. Instead, they focused on reaching fans where they are: online.
Holding top ranks on the Twitch and Mixer platforms, along with a 7-million-subscribers YouTube channel, Monstercat wants to go to the next level. In order to do that, with the help of social VR platform Sansar, they created an immersive VR live music and gaming world.
Welcome to the Lobby of Call of the WildFor now, fans can access the lobby area of the VR live music experience. After they login with their Sansar account, they can start exploring the interactive world. Through a gamified experience, the developers dropped various hints about the line-up of the concert on July 12. For now, Monstercat revealed that more than a dozen of its top artists will perform at the VR live music birthday party. Also, this will not be a one-time show. Instead, fans will be able to enjoy the Call of the Wild Experience every week on Wednesday at 1 PM PT.
The Virtuality Group Arcade Machine Experiences. The 1990s saw huge developments in virtual reality. With the rise of the arcades and arcade games, it was only a matter of time, before developers started coming up with new and exciting concepts and ideas. A company known as The Virtuality Group was at the cutting edge of virtual reality, launching a wide range of arcade games and machines that let either one or a couple of players immerse themselves into amazing 3D visual experiences. This happened in 1991, a year before the movie The Lawnmower Man further introduced the Virtual Reality concept to a wider audience of people.
Thus, the immersive world of the Call of the Wild will become a permanent fixture for Sansar members.
The Impact of the VR Live Music World on the Entertainment IndustryAccording to Dan Scarcelli, Head of Programming at Monstercat, “social VR has the power to transform how communities gather online, and we’re thrilled to be leading the charge with Sansar.” Linden Labs, the company behind social VR platform Sansar, is also thrilled to participate in this unique project. Their CEO, Ebbe Altberg, said in a press release:
“Partnerships like these help us realize the very best of what virtual reality has to offer: access, connection, immersion – the feeling that we’re part of something bigger, no matter who we are or where we live. With the Call of the Wild Experience, we’re giving fans all over the world the chance to connect in a shared experience with other fans and the artists they love, but more than that, we’re using gaming to elevate the concert experience – questing, raffles, special in-game prizes, across both VR and PC.”
Healthcare Is Big on Virtual Reality. From diagnostics to treatment to practicing difficult surgical procedures, healthcare institutions are incorporating virtual reality into many facets of the industry. By combining diagnostic images from CAT scans and ultrasounds, healthcare professionals are able to use software to create 3D virtual models to help surgeons decide the best locations for surgical incisions and prepare for surgery.
Thus, artists and their fans can eliminate barriers like distance, lack of time and money to travel. Instead of creating online petitions to bring their favorite artists to their city, fans can go online and enjoy the VR live music show.
For the artists, this means more chances to monetize their work through ticket sales, merchandising and game experiences. The VR world is also a democratic world, where any talented performer can create and grow a strong and loyal fan base.
The Day That Music Was Transformed?
If nothing else, Monstercat and Sansar VR will write a new page in the music history on July 12, 2019. The Call of the Wild VR live music experience will open ways for more labels and more artists to follow. As for fans, they will always feel like they have a front row seat, no matter where they are.
Also, the new monetization possibilities that VR technology and platforms offer will redefine success in the music industry. As traditional record sales charts become irrelevant, on-demand streaming replaces them. Likewise, a live show will no longer mean filling an entire stadium to capacity. Instead, artists will have tens of thousands of virtual participants of their online show.
Or, in Altberg’s words: “This is the future of live music.”
Oculus VR is a company that launched a Kickstarter project to release virtual reality goggles in the 2010s. Their goggles brought a lot of interest to virtual reality after many years of not a lot of interest by industry or consumers.
How to Enjoy Call of the Wild VR Live Music Experience
Sansar has already opened the sale for tickets, priced between $0 and $4.99. In order to enjoy the Monstercat: Call of the Wild VR live music show, your computer must have the following recommended specifications:
- Windows 7 SP1 64-bit operating system or more recent;
- DirectX 11 or higher;
- Intel i5-4590 / AMD FX 8350 or more powerful;
- 8 GB RAM;
- 3 GB HD space, plus additional space to install the VR headset;
- NVIDIA GTX 970 / AMD Radeon R9 290 video card or more powerful;
- 10 Mbps bandwidth internet connection.