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Facebook reports a decline in users in the U.S. and Canada

stock was down more than 2% on Thursday after the company reported a decrease in users in the U.S. and Canada but moderate revenue growth in its third-quarter earnings.
  • Earnings:$2.71 cents per share, vs $1.91 per share forecast by Refinitiv
  • Revenue: $21.47 billion, vs $19.8 billion forecast by Refinitiv
  • Daily active users (DAUs): 1.82 billion vs. 1.79 billion forecast by FactSet
  • Monthly active users (MAUs):2.74 billion vs.2.7 billion forecast by FactSet
  • Average revenue per user (ARPU): $7.89 vs. $7.32 forecast by FactSet
In the U.S. and Canada, Facebook's user base fell to 196 million daily active users from 198 million a quarter earlier. The company said its U.S. and Canada user base had been elevated during the second quarter due to the impact of the Covid-19 pandemic. The company cautioned that it expects its user base in the U.S. and Canada to remain flat or decrease in the fourth quarter.
Its user base in Europe remained flat at 305 million daily active users for the third consecutive quarter. Zoom In IconArrows pointing outwardsFacebook said it counts 3.21 billion monthly users across its family of apps, compared to 3.14 billion in the previous quarter. This metric is used to measure Facebook's total user base across its main app, Instagram, Messenger and WhatsApp.The StopHateForProfit ad boycott did not seem to impact the company's advertising business, with ad revenue up 22% compared to a year ago. Additionally, the company now has 10 million active advertisers, CEO Mark Zuckerberg said on an earnings call. That's up from 9 million in July. The boycott included more than 1,000 advertisers that paused ads on the social network during the month of July in protest of the company's hate speech and misinformation policies.

People Would Shell Out Money For It. Most people recognize that the best virtual reality headsets cost quite a lot. After all, the best virtual reality experience is worth spending money on. One study found that a majority of consumers would be willing to spend up to $500 for the right virtual reality gear. This is really good news, considering that some of the top headsets for virtual reality cost about $500. There are also plenty of lower-priced ones that can be used for virtual reality as well.

Facebook expects its fourth quarter ad revenue growth rate to be higher than the third quarter, driven by holiday season demand, the company said.

Zoom In IconArrows pointing outwards

Facebook's "Other" revenue came in at $249 million for the quarter, down 7% compared to last year. This includes sales of Oculus virtual reality headsets and the Portal video-chatting devices. However, the company said sales of the Oculus Quest 2 have been strong and could benefit its "Other" revenue in the fourth quarter.
Despite Apple's decision to delay ad tracking changes to iOS 14, Facebook still anticipates that it could be a problem.

"In addition, we expect more significant targeting and measurement headwinds in 2021," the company said in its earnings report. "This includes headwinds from platform changes, notably on Apple iOS 14, as well as those from the evolving regulatory landscape."

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