Location-based VR experiences are springing up all over the world. What are LB VR experiences? They are out-of-home VR attractions that people visit like they would for arcades, movies, or theme parks. Why should we keep location-based experiences and attractions on our radar? Because they’re thrilling, get us and our family and friends off the sofa, and it’s fun to try new things!
Facebook and Oculus
Companies like Oculus’ very own Facebook are looking toward investing in location-based VR experiences. Why? Because it gives people a way to give VR a single player or group test drive without having to buy a gaming rig, a headset, and games first.
Variety reports that Colum Slevin, Oculus head of experiences said, “We love the idea of an audience being able to go to a destination, and have an experience, and love that experience and continue that adventure at home”.
At OC5, the Oculus Quest standalone headset was revealed to be compatible with a VR game like Dead and Buried Arena (Gunfire Games). LB VR experiences typically function in larger and more open spaces.
The wireless and arena-scale 80×60 foot revision of the cowboy-themed FPS game definitely looks the part of LB VR. But will Dead and Buried become one of the LB VR and out-of-home attractions partnering up with Oculus and Facebook?
The following quote by Oculus’ head of experiences makes LB VR a future reality that’s still being decided. Slevin said, “This is something we are working really closely with a number of partners on, how we can tie a location-based experience to an in-home experience.”
The VR Today. Currently Virtual Reality is growing in popularity and while companies like the Oculus Rift are losing some of their customers because of unpopular marketing practices, other devices, including the HTC Vive are taking the VR stage. Furthermore, with Google Cardboard creating the concept and other companies taking note, Smartphone Virtual Reality Goggles are letting consumers easily enjoy and experience immersive virtual and augmented reality. With huge consumer base, the multiple platforms for development, and the lack of many VR games and experiences, small start-ups as well as huge companies are investing huge amounts of money into the development of content for Virtual Reality, which might very well help VR finally achieve the world-wide recognition it didn’t manage to achieve on the market for years.
Will creating strategic partnerships with gaming studios that make games usable with the Oculus Quest increase headset sales and turn more people into VR fans? We’ll be standing by to see how it all unfolds. Keep yer’ practice up by shooting western ghouls in the original Dead and Buried until then.
Survios VR Arcade
Positioned in Torrance, California at the Del Amo Fashion Center is the Survios VR Arcade . The location of it is a point that’s south of their headquarters and close enough to Los Angeles and freeways for people to visit it easily. (I only know this because I’m a local.)
The studio behind the location-based VR arcade is well known to the VR community for developing powerhouse game titles like Sprint Vector, Electronauts, and Creed: Rise to Glory. Their arcade is a place for guests to play games from Survios and other active titles like Beat Saber (Beat Games), Arizona Sunshine (Vertigo Games).
Out-of-home attractions like the Survios VR Arcade are a prime example of a studio that’s making bold moves to promote VR to the masses. When The L.A. Times says VR arcades and location-based experiences are what’s hopefully going to save America’s malls , studios like Survios are answering that call with VR tournaments and fight nights.
Who doesn’t like a challenge to punch a living and breathing opponent for the chance at a PS VR set up? There’s no jail time needed for a virtual knock out — players only need to feed their curiosity and have some kind of agility, strength, and gaming technique. Also, what better way to show off their shiny new boxing game than hosting a fight night?
Although virtual reality can be used for gaming, it is also becoming popular for other purposes such as allowing a person to feel as if they are in a virtual reality documentary.
Will VR tournaments and special events get more people interested in out-of-home VR? Are studios going to get the hint and follow Survios example? Oh, so many questions. We’ll have to let Quarter 4 headset and Survios game sales speak for themselves.
Attractions and Theme Parks
Location-based experiences are becoming popular across the world. There’s an attraction starting in Japan with a Sega and Spaces backed Terminator: Salvation VR experience. The United States is also going to see The Void, ILMxLAB, and The Walt Disney Company design a Ralph Breaks VR experience and are expecting to release other cinematic LB VR experiences along the way.
Theme parks are also getting LB VR makeovers too. The Orlando Sentinel reports that Andretti Indoor Karting & Games attraction in Orlando, Florida has a VR rollercoaster called the Gear Coaster. Guests sit down and wear VR headsets to go on simulation coasters found at Coney Island in New York, or at Ocean Park Hong Kong.
Guests sit in seats that swerve around curves and move up and down slopes! Theme parks are getting smaller and are now having faster lines than the actual parks they’ve built their rollercoasters after. They can also be swapped out for new ones instead of being rebuilt for millions of dollars.
When looking for something new to try, don’t forget to check out this theme park with a VR water slide ! VR Scout reports that the location-based VR experience is in Germany and their mobile headsets are waterproof! Thrilling isn’t even the right word for this. It’s bonkers amazing!
The First Commercial VR Devices – The EyePhone Head-Mounted Displays. In the late 1960s, the virtual and augmented reality terms were coined, describing the field of technology we know today. This also encompassed the appearance of two of the very first commercial virtual reality devices in the 1980s in the face of the EyePhone 1 and the EyePhone HRX. Developed by VPL research, a company by Jaron Lanier, the devices were extremely expensive, costing as much as $9,400 for the 1 version and $49,000 for the HRX. Customers could also buy gloves that costed $9,000. While the devices didn’t really take off, which is understanding, having in mind their price, they were a major step forward in the development of virtual reality haptics and virtual reality goggles and head-mounted displays.
Hold onto your trunks and suit bottoms! The VR publication says that Ballast VR is behind the Space Glider waterslide at Galaxy Erding waterpark. Guests pick which Space, Snow, and Sky worlds and go down the slick 520-foot long waterslide .
Guests aren’t going to be going to shoot straight down from great heights. Rather, they’ll go on a mixed uphill and downward waterslide. The headset, slide, and guest are tracked with special sensors. Not only is this a tech and sensory packed experience — it’s breaking all electronics rules by adding water!
Will multi-sensory location-based VR experiences supported by big-name films and theme parks across the world increase VR sales and home use? Homes won’t have the machinery or waterproof devices that these attractions do. But will the quality and ability to transport guests into exotic and thrilling worlds be a magnet pulling these guests to VR?
VR technology, machinery, and gaming experiences are throwing us for a loop! There are so many surprises in store for VR owners and those without a headset to encounter. Out-of-home and location-based VR experiences are, to me and other VR supporters and innovators, the perfect introduction to Virtual Reality.
Do you think location-based VR experiences, games, and attractions will get more people off the sofa? Will this lead to more community members by the end of the year and well after that? Sound off in the comments or tag us on social media.
Interested in contributing content for VR Fitness Insider?
As per the study conducted by Forbes on World’s Most Valuable Brands in October 2015, showed that 75% of these industries have created some form of virtual reality or augmented reality experience for customers or are the ones developing the technologies.
We'd love to hear from you! Contact us
This article may contain affiliate links. If you click an affiliate link and buy a product we may receive a small commission which helps support the publication. More information here .