“ZeroLight’s Cadillac experience is the perfect solution to showcase our latest innovations and developments that will be coming to market later this year,” said Pico design VP Ennin Huang. “Using the Qualcomm Snapdragon 845 chip and the 60-GHz access point, we have been able to push the quality of the content to a whole new level of realism.”
The companies collectively expect that moving rendering from local computers to the edge will dramatically enhance enterprise demand for large-scale XR rollouts. Once the computing is being done in the cloud, there won’t be a need for multiple large, expensive, and energy-hungry computers at a client’s site — just headsets with wireless connections. Removing cords from the equation will enable users to walk freely within whatever physical spaces businesses establish for VR or AR exploration.
To help other companies hasten the adoption of VR and AR, Qualcomm is launching an XR Enterprise Program today alongside the Pico and ZeroLight demo. Qualified members will get early insights into upcoming Qualcomm hardware and software, as well as industry insights and connections to customers. Companies interested in learning more can check out the Boundless XR solution in person at the Enterprise Wireless Technology Summit in Dallas, Texas, which is being held September 17-19 this year at the Sheraton Dallas Hotel.
Virtual Reality Travel Is Exploding. Who hasn’t wanted to walk down the streets of Venice, or escape to a tropical climate during a particularly rough winter? Some with a travel bug may find that they can partially feed their need for travel through virtual reality. In the fall of 2015, Marriott boasted about its ability to transport clients from London to Maui in 90 seconds, thanks to Oculus. The concept behind the campaign was that people would be inspired to travel, and book with a Marriott hotel. Since then, Hilton, Renaissance, and many others have followed suit.